A Beginner’s Guide to Wordmark Logo Design

Wordmarks are perfect for many companies, but it can be intimidating to try to design one

Kaejon Misuraca


Images courtesy of the author.

WWordmark logo design is all about keeping it simple. The type-only look is a popular choice across industries, especially tech, media, fashion, and food.

What is a wordmark? It’s a type of logo design that includes only the company name written out in a lettering style — no symbols, monograms, mascots, or emblems. Wordmark logos are also called “logotypes” and can include monogram variations for smaller spaces like social media profiles and favicons. Because of the simplicity of these logos, typography and spacing are extra important.

Examples of famous wordmark logos include Google, FedEx, Coca-Cola, and Toys “R” Us. In these cases, the words have become the visual landmark of the brand.

When we’re born, letters and fonts are just shapes. But as we grow up, we begin to associate the shapes with words, and the design and style of those words with specific objects and organizations.

For example, if I asked you to choose an appropriate font for the word “Army,” most people will picture a heavy stencil font, and they would most likely color it in dark green.