Why Sci-Fi Is Bad for Design

Tech that looks cool in the movies is often distracting and frustrating for real users

Amber Case
Modus
Published in
7 min readNov 20, 2019

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Amazon’s Home of the Future consists mostly of voice-activated parlor tricks. Photos courtesy of the author.

SScience fiction visions, especially as presented in movies and television shows, have infected our approach to UX and product design. They have nudged us to mistake visualizations that were created for maximum dramatic appeal for solutions that are feasible and desirable…

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Amber Case
Modus

Design advocate, founder of the Calm Technology Institute, speaker and author of Calm Technology. Former Research Fellow at MIT Media Lab and Harvard BKC.