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Why Great Art Requires True Grit

Excellent creative work doesn’t happen; it’s the result of endless iteration and tweaking

Todd Brison
Modus
3 min readNov 22, 2019

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Photo: Westend61/Getty Images

IfIf you’re looking for what separates “okay” from “excellent,” you’ll find it between seconds 26 and 35 in French musician Soprano’s smash music video, “Le Coach.”

Did you miss it? Watch the first half-minute again to see if you can guess.

I’ll give you a further clue. It starts at exactly second 28.

Still don’t have any idea what I’m talking about? Okay, I’ll spill.

It’s the clinking of the coach’s whistle.

Watch the video closely, though. The clink doesn’t always happen when the whistle itself is bouncing. In fact, during seconds 1 to 27, the whistle is bouncing with absolutely no sound at all. What does this mean? It means the whistle sound is not coming from the coach’s whistle at all. It is more likely coming from a place like this:

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Published in Modus

A former Medium publication about UX/UI design. Currently inactive and not taking submissions.

Todd Brison
Todd Brison

Written by Todd Brison

On a quest to learn what makes great writing. Join me: https://www.toddbrison.com/

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