Why Branding Is More Than a Logo and Color Palette

Brands are a lot like people, each having a purpose, personality, and voice all its own

Jo Layne Skillman
Dec 20, 2019 · 6 min read
Illustration: Jorge Juan Perez/EyeEm/Getty Images

Branding is a thing designers have to explain a lot.

“That’s not your brand.”

“Let’s make this more on brand.”