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Why Branding Is More Than a Logo and Color Palette

Brands are a lot like people, each having a purpose, personality, and voice all its own

Illustration: Jorge Juan Perez/EyeEm/Getty Images

Branding is a thing designers have to explain a lot.

“That’s not your brand.”

“Let’s make this more on brand.”




Helping designers thrive. A Medium publication about UX/UI design.

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Jo Layne Skillman

Jo Layne Skillman

Creative & brand director. Piemaker, occasional speaker, restorer of found objects. IG: @jo_layne_s

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