Published in


Why Branding Is More Than a Logo and Color Palette

Brands are a lot like people, each having a purpose, personality, and voice all its own

Illustration: Jorge Juan Perez/EyeEm/Getty Images

Branding is a thing designers have to explain a lot.

“That’s not your brand.”

“Let’s make this more on brand.”




Helping designers thrive. A Medium publication about UX/UI design.

Recommended from Medium

Download In %PDF Universal Principles of Design, Revised and Updated: 125 Ways to Enhance…

Design rules for interactive systems

First Thoughts on Google’s Foundations of User Experience Course.

Reflecting on “good” product design and accessibility

How to Design Digital Health Products for Businesses that Add Value to Employees

Designer Journey: The Autodidact

Cruising Through Atlas

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jo Layne Skillman

Jo Layne Skillman

Creative & brand director. Piemaker, occasional speaker, restorer of found objects. IG: @jo_layne_s

More from Medium

Speed-dating Service and Strategy Designers X 20 minutes each, it is worth it!

How Art Informed My Design Career : Part 2

US vs UK: battle of the localised homepages

The UK home page for Rosetta Stone, with the headline “Learn new languages intuitively without translations.”

6 steps to creating a UX writing style guide