Why Branding Is More Than a Logo and Color Palette
Brands are a lot like people, each having a purpose, personality, and voice all its own

Branding is a thing designers have to explain a lot.
“That’s not your brand.”
“Let’s make this more on brand.”
Branding is a thing designers have to explain a lot.
“That’s not your brand.”
“Let’s make this more on brand.”
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Helping designers thrive. A Medium publication about UX/UI design.
Creative & brand director. Piemaker, occasional speaker, restorer of found objects. IG: @jo_layne_s