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What’s Holding Augmented Reality Back?

AR has been eagerly awaited for decades, but so far, it has failed to truly deliver

Augmented reality demo featured in M. W. Krueger’s book ‘Artificial Reality II,’ 1991.

WWhat you’re looking at above is the state of augmented reality nearly two decades ago. It’s also a clue as to why, today, Magic Leap is reportedly looking for more venture funding after having already raised more than $2.6 billion from Google and other Silicon…




Helping designers thrive. A Medium publication about UX/UI design.

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Amber Case

Amber Case

Design advocate, speaker and author of Calm Technology. Research Fellow at Mozilla Foundation, Advisor at Puma Browser and Unlock Protocol.

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