What’s Holding Augmented Reality Back?

AR has been eagerly awaited for decades, but so far, it has failed to truly deliver

Amber Case
Modus

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Augmented reality demo featured in M. W. Krueger’s book ‘Artificial Reality II,’ 1991.

WWhat you’re looking at above is the state of augmented reality nearly two decades ago. It’s also a clue as to why, today, Magic Leap is reportedly looking for more venture funding after having already raised more than $2.6 billion from Google and other Silicon Valley giants but has little to show for it beyond an expensive AR headset that’s rumored to have unimpressive sales. It’s also a cautionary case study for Apple, which is reportedly planning a launch of its own AR headset line in 2022.

This ’90s demo has a strikingly similar interaction model to Magic Leap’s user interface. But while visually compelling, this approach to interaction will always suffer from the problems associated with ambiguous input from hand gestures. It’s a key challenge that’s continually held AR back as a technology.

The author presenting at Innovem Fest 19 in Spain.

The unacknowledged complexity of gesture control

AR advocates often assume gesture control will be the next iteration in user interfaces since it seems so intuitive and…

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Amber Case
Modus

Design advocate, founder of the Calm Technology Institute, speaker and author of Calm Technology. Former Research Fellow at MIT Media Lab and Harvard BKC.