What’s Holding Augmented Reality Back?

AR has been eagerly awaited for decades, but so far, it has failed to truly deliver

Amber Case
Modus
Published in
7 min readDec 9, 2019

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Augmented reality demo featured in M. W. Krueger’s book ‘Artificial Reality II,’ 1991.

WWhat you’re looking at above is the state of augmented reality nearly two decades ago. It’s also a clue as to why, today, Magic Leap is reportedly looking for more venture funding after having already raised more than $2.6 billion from Google and other Silicon…

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Amber Case
Modus

Design advocate, speaker and author of Calm Technology. Former Research Fellow at MIT Media Lab and Harvard BKC.