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What Your Designers Wish They Could Tell You
Tips to help non-designers work with creatives and make their own work better
It happened again this afternoon.
The email read: “Please help us with this one-pager.”
My stomach lurched. You know what happens when people with no knowledge of design try to make a “one pager,” right?
This happens:
Margins are diminished, fonts are shrunk, images are stretched, and sentences are crammed together to save lines. In an effort to give people something easier to read (“Only one page!”) the result is a homogeneous blob of gray text. It is nearly impossible to read. How could you possibly find the main point of this communication?
It isn’t your fault you commit bad design on a daily basis. You just don’t know.
First of all, I’d like to point this out: I didn’t go to school for design. I didn’t have a mentor. Nobody ever sat me down and gave me the lecture I’m about to give you.
