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What Siri Could Learn From Thanos

Relying on one voice assistant to rule them all might be expecting too much

Illustration: Ben Voldman

ToTo borrow from J.R.R. Tolkien, voice assistants like Siri, Alexa, Cortana, and Google all aspire to be a little bit like Sauron from Lord of the Rings. If you distill all of their differing methodologies down, they ultimately come down to this: One ring (or, if you will, one A.I.)…

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John Brownlee

John Brownlee

writer, editor, journowhatsit. Design, tech, and health is my beat. Editor-in-chief of Folks (folks.pillpack.com). Ex-Fast Company, Wired, and more.