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What Makes a Great Logo?

Three guiding principles to help you create a logo that really stands out

Photo: NordWood Themes/Unsplash

“I’ll know it when I see it.”


To a designer, this non-specific direction can be frustrating to receive — but there is a glimmer of value hiding in those shadows. Most people can identify an objectively great logo when they see one, even if…




Helping designers thrive. A Medium publication about UX/UI design.

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William Probus

William Probus

Writer, Creative Director, & Brand Identity Specialist. Currently: Senior Designer at Augusta National Golf Club |

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