What Makes a Great Logo?

Three guiding principles to help you create a logo that really stands out

William Probus
Dec 3, 2019 · 5 min read
Photo: NordWood Themes/Unsplash

“I’ll know it when I see it.”

Yuck.

To a designer, this non-specific direction can be frustrating to receive — but there is a glimmer of value hiding in those shadows. Most people can identify an objectively great logo when they see one, even if…