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Want To Make Something Novel? Start With an Idea, Not an Aesthetic.

For book designer Jo Walker, good design is all about the thinking behind the image

Vertical crops of parts of 5 book covers.

By Zachary Petit

AsAs a ninth-grader in the early ’90s, one of Jo Walker’s teachers assigned her a project about rainforests. Walker had been reading about how McDonald’s was linked to the…




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