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UX Design for Boring Companies

Why it can be better to work for an ‘unsexy’ brand

Photo: Hero Images/Getty Images

HHere’s a bias I’ve noticed among designers: If you work at a “dry” enterprise like NBC, Oracle, or Dell, you’re less smart or less skilled than the designers working at “cool” brands like Nike, Facebook, IDEO, or Tesla.

I’ve worked both at enterprise companies and at “cool” brands, and what I…




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Jamal Nichols

Jamal Nichols

German-American design expert. Founder of

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