Using Typography to Hack Your Brain

The psychology of deliberately making a font hard to read

Sarah Hyndman
Modus
Published in
7 min readMar 23, 2019

--

Photo: Carol Yepes/Getty Images

AA central intention of design today is to reduce cognitive load, the amount of effort the brain needs to understand something, so that communication and comprehension are quick and easy. So it was a bit surprising when a typeface specifically designed to be hard to read recently made headlines in the design…

--

--

Sarah Hyndman
Modus
Writer for

Keynote speaker | Author | Creating a buzz with interactive talks packed with science, activities & sense-hacking | Persuasive typography | www.typetasting.com