Published in


Using Typography to Hack Your Brain

The psychology of deliberately making a font hard to read

AA central intention of design today is to reduce cognitive load, the amount of effort the brain needs to understand something, so that communication and comprehension are quick and easy. So it was a bit surprising when a typeface specifically designed to be hard to read recently made headlines in the design…



Helping designers thrive. A Medium publication about UX/UI design.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sarah Hyndman

Author Why Fonts Matter, TEDx speaker, workshops, events & installations. Experiences that use type to transform what you think, feel & do