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Using Typography to Hack Your Brain

The psychology of deliberately making a font hard to read

Photo: Carol Yepes/Getty Images

AA central intention of design today is to reduce cognitive load, the amount of effort the brain needs to understand something, so that communication and comprehension are quick and easy. So it was a bit surprising when a typeface specifically designed to be hard to read recently made headlines in the design…

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Sarah Hyndman

Sarah Hyndman

Author of Why Fonts Matter, TEDx, keynote speaker, researcher. Creates live online events on the typography of everyday things www.typetasting.com/sarahhyndman