The W.H.Y. Method for Better Design Critiques

A framework for critiques that unifies the team and serves the ultimate goal: stronger design

Ava DeVoe
Modus
Published in
7 min readDec 3, 2019

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Illustration: Julian Burford

I’I’m a naturally quiet person. This is neither a good nor a bad thing. My teammates have described me as a calm and concise communicator, an open and empathetic listener, and strategic in my approach to design. I attribute these…

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Ava DeVoe
Modus
Writer for

I am a design leader with a proven track record for mentoring design teams that ship great experiences.