Published in


The W.H.Y. Method for Better Design Critiques

A framework for critiques that unifies the team and serves the ultimate goal: stronger design

Illustration: Julian Burford

I’I’m a naturally quiet person. This is neither a good nor a bad thing. My teammates have described me as a calm and concise communicator, an open and empathetic listener, and strategic in my approach to design. I attribute these…




Helping designers thrive. A Medium publication about UX/UI design.

Recommended from Medium

Design Guidelines

Response to In Conversation with Caroline Sinders

Creativity under Threat — How to Create logo For Business that Is Unique?

Type &Hierarchy: Part 1

Human Design Projector: What, I have to wait? Part 1

A smooth arena never made a skilled bull

Road Relining Contractors in Pollokshaws #Roadway #Remarking #Experts #Pollokshaws

3 Reasons to Involve Supply Chain Earlier During New Product Development

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ava DeVoe

Ava DeVoe

I am a design leader with a proven track record for mentoring design teams that ship great experiences.

More from Medium

How to Advocate and Articulate User Experience!

How can the discovery of key features in DigiLocker be Improved?

UX Statistics to Know in 2022: Trends and Predictions

Net Promoter Score — Part 1: What it is, what it is not