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The W.H.Y. Method for Better Design Critiques

A framework for critiques that unifies the team and serves the ultimate goal: stronger design

Illustration: Julian Burford

I’I’m a naturally quiet person. This is neither a good nor a bad thing. My teammates have described me as a calm and concise communicator, an open and empathetic listener, and strategic in my approach to design. I attribute these…




Helping designers thrive. A Medium publication about UX/UI design.

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Ava DeVoe

Ava DeVoe

I am a design leader with a proven track record for mentoring design teams that ship great experiences.

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