The Magical, Surprising History of Serifs
Once viewed as “uncivilized,” sans serif typefaces somehow became the epitome of streamlined efficiency
Published in
6 min readMar 5, 2019
In 2015, when the online search megacorp Google redesigned its logo—one of the most seen and recognized on the planet—to achieve a cleaner, more “efficient” look, its designers chose to switch from a typeface with serifs…
