The Magical, Surprising History of Serifs

Once viewed as “uncivilized,” sans serif typefaces somehow became the epitome of streamlined efficiency

Neel Dozome
Mar 5, 2019 · 6 min read
Photo: BrianAJackson/iStock/Getty Images Plus

InIn 2015, when the online search megacorp Google redesigned its logo—one of the most seen and recognized on the planet—to achieve a cleaner, more “efficient” look, its designers chose to switch from a typeface with serifs…