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The Magical, Surprising History of Serifs

Once viewed as “uncivilized,” sans serif typefaces somehow became the epitome of streamlined efficiency

Photo: BrianAJackson/iStock/Getty Images Plus

InIn 2015, when the online search megacorp Google redesigned its logo—one of the most seen and recognized on the planet—to achieve a cleaner, more “efficient” look, its designers chose to switch from a typeface with serifs…




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Neel Dozome

Neel Dozome

I write about type history and books culture, with a particular interest in graphic novels. Can almost do a hand stand.

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