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Why Simplicity Is the Key to a Great Customer Experience

The science behind why brands with the simplest CX are the most successful

Photo: Dong Wenjie/Getty Images

“In character, in manner, in style, in all things, the supreme excellence is simplicity.” — Henry Wadsworth Longfellow

InIn my marketing career, there’s one thing I’ve learned: There’s very rarely a silver bullet in…




Helping designers thrive. A Medium publication about UX/UI design.

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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