Why Simplicity Is the Key to a Great Customer Experience
The science behind why brands with the simplest CX are the most successful
Published in
7 min readApr 8, 2019
“In character, in manner, in style, in all things, the supreme excellence is simplicity.” — Henry Wadsworth Longfellow
In my marketing career, there’s one thing I’ve learned: There’s very rarely a silver bullet in…
