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The Real ROI of Empathy

Empathy could be the difference between big profits and going out of business

Photo: Josh Calabrese/Unsplash

I’I’ve spent more than two years enabling companies to connect with and learn from their users. Over the course of more than 15,000 conversations, I’ve learned a bit about empathy — its role in the product development process, its impact on marketing success, and its inseparable connection with…




Helping designers thrive. A Medium publication about UX/UI design.

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Ashley Wali

Ashley Wali

Product leader Inspired by @adilwali, our 2 boys, & the beauty of the PNW. Passionate about gender equality, travel, & weekends at home.

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