Oct 7, 2019
5 min read
The Real ROI of Empathy
Empathy could be the difference between big profits and going out of business
I’ve spent more than two years enabling companies to connect with and learn from their users. Over the course of more than 15,000 conversations, I’ve learned a bit about empathy — its role in the product development process, its impact on marketing success, and its inseparable connection with…
