The Real ROI of Empathy

Empathy could be the difference between big profits and going out of business

Ashley Wali
Oct 7, 2019 · 5 min read
Photo: Josh Calabrese/Unsplash

I’ve spent more than two years enabling companies to connect with and learn from their users. Over the course of more than 15,000 conversations, I’ve learned a bit about empathy — its role in the product development process, its impact on marketing success, and its inseparable connection with…