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What Role Should Designers Play in Product Development?

A dual-track framework for involving designers — and users — in key product decisions from the very beginning

Photo: PeopleImages/E+/Getty Images

LLet’s paint a familiar picture: It’s planning time for the next quarter. Your team is huddled around a whiteboard, going back and forth on the next big idea that’s going to ignite your…




Helping designers thrive. A Medium publication about UX/UI design.

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Hareem Mannan

Hareem Mannan

Product design @Segment • Passionate about dad jokes, Taco Bell, and design for good.

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