What Role Should Designers Play in Product Development?

A dual-track framework for involving designers — and users — in key product decisions from the very beginning

Hareem Mannan
Mar 26, 2019 · 7 min read
Photo: PeopleImages/E+/Getty Images

LLet’s paint a familiar picture: It’s planning time for the next quarter. Your team is huddled around a whiteboard, going back and forth on the next big idea that’s going to ignite your…