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The Myth of Invisible Design

Let’s make products as visible as they need to be

Photo by Thomas Kolnowski on Unsplash

OOne of the most persistent myths in design is that “the best designs are invisible.” There have even been books written about how to make your design more invisible, claiming the best User Interface (UI) is no UI. All of these books seem to spring from the Don’t Make Me Think school, where usability and efficiency are the highest…




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Dan Saffer

Dan Saffer

Designer. Product Leader. Author.

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