Published in


Illustration: Benjamin Hersh

The Mystery of Color

A guide for the ‘purplexed’

WWhat do you know about color? You probably know some basics of color theory: Colors live in a circle, and they’re made of light. Some are warm, and others cool, etc.

In my years as a designer, I’ve often wondered how we came to take these peculiar ideas for granted. Color is often the most salient element of design and perhaps the least understood. How…




Helping designers thrive. A Medium publication about UX/UI design.

Recommended from Medium

Getting Started with Website Accessibility

7 Tips for Your Next User Interview

Things To Know About AMA For Beginners| Move To Earn Game

My contributions to Google Business Profile

Key screens of the Google Business Profile

In defense of NPS (Net Promotor Score)

A proper way to set backIndicatorTransitionMaskImage

Reflection Blog

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ben Hersh

Ben Hersh

I design tools for everyday life. Currently at Google. Previously at Dropbox, Medium.

More from Medium

Redesigning the landing page of a startup at the POC stage.

Unconventional Ways to Get Better At Visual Design

Avoid these small design mistakes in your next project

design mistakes

5 brilliant Laws of Gestalt