Illustration: Benjamin Hersh

The Mystery of Color

A guide for the ‘purplexed’

Ben Hersh
Ben Hersh
Jan 31, 2019 · 14 min read

WWhat do you know about color? You probably know some basics of color theory: Colors live in a circle, and they’re made of light. Some are warm, and others cool, etc.

In my years as a designer, I’ve often wondered how we came to take these peculiar ideas for granted. Color is often the most salient element of design and perhaps the least understood. How…