Published in


Why You Need a Customer Experience Strategy (and How to Create One)

Find out how you can improve your CX and make customers love your brand

Illustrations: Adam Fard

WWith the digital era in full throttle, markets are competitive now more than ever. And while creative marketing copy and eye-catching packaging may have sufficed in the past, customers today expect much more.




Helping designers thrive. A Medium publication about UX/UI design.

Recommended from Medium

Why should product teams use wireframes more often?

Iconography rules to follow in UI design

How AI solves UX/UI design problems?

Name Dropping: Renee Reid, Staff UX Design Researcher, LinkedIn

Towards a New Information Architecture

Creating a Jobs To Be Done statement is easy; getting the data to support it is not

Case study: Using the Wizard of Oz usability test method for artificial intelligence design

Growing as a product designer: “losers have goals and winners have systems”

A motorcycle overlooks a long road that leads towards mountains in the distance

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adam Fard

Adam Fard

Founder of — Mentoring Founders and Product Teams to Improve their Products Experience

More from Medium

UX Audit: How to improve your product by doing a review

3 ways UX shapes innovation strategy

A potter’s hands shapes a vase on a pottery wheel

5 Examples of Clever Use of Cognitive Biases in Product Design

70X Proven Design Discovery Documentation Template