Why You Need a Customer Experience Strategy (and How to Create One)

Find out how you can improve your CX and make customers love your brand

Adam Fard
Modus
Published in
6 min readJul 4, 2019

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Illustrations: Adam Fard

WWith the digital era in full throttle, markets are competitive now more than ever. And while creative marketing copy and eye-catching packaging may have sufficed in the past, customers today expect much more.

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Adam Fard
Modus
Writer for

Founder of adamfard.com — Mentoring Founders and Product Teams to Improve their Products Experience