Published in


Why You Need a Customer Experience Strategy (and How to Create One)

Find out how you can improve your CX and make customers love your brand

Illustrations: Adam Fard

WWith the digital era in full throttle, markets are competitive now more than ever. And while creative marketing copy and eye-catching packaging may have sufficed in the past, customers today expect much more.




Helping designers thrive. A Medium publication about UX/UI design.

Recommended from Medium

What do UX Research and cupcakes have in common?

An image of a cupcake

Designers tech stack of 2020

How to survive a design career and avoid burnout (Part 3)

A beautiful scenic picture of the northern lights.

3 Common Mistakes We Make Designing UX and How To Solve Them.

5 types of biases in user interviews and how to mitigate them

Some short, useful tips for UI and UX designers

How to build a User Research repository in Notion, step by step

Step by Step: How to build a User Research repository in Notion. Including templates.

My advice to junior UX Designer on their first job

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adam Fard

Adam Fard

Founder of — Mentoring Founders and Product Teams to Improve their Products Experience

More from Medium

Opportunity space product discovery

Image showing a blackboard and some chalk. a hand is covering part of the writing on the blackboard revealing the word Possible

“You won’t always have a calculator in your pocket!”

Demonstrating the value of your SaaS: Actionable Tactics

How Indeed Established a Major UX Research Org in Just a Few Years

A rack of six test tubes contains plants at different growth stages, developing from a seedling on the left into a flower on the right.