Dear Designer

Dear Designer: The Happiest Design Ethics Article You Will Ever Read

Ethical design isn’t a punishment; it’s a true expression of what design is really about

Mike Monteiro
Modus
Published in
8 min readJul 25, 2019

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Illustration: Tim Lahan

Dear Mike,

Dude. I get that it’s important to work responsibly and ethically, but every article I read about ethical design makes it sound like punishment. What a fucking slog. You make it sound like working ethically is all hair shirts, self-flagellation, and crying. Why are all the articles about ethics so negative? Can we please get something positive for a change?

— A Designer

Dear Designer,

You know what? You’re not wrong. I’m certainly guilty of this. And I tend to come into conversations pretty hot. Obviously, design ethics is a serious issue. But I do tend to dip my quill in more vinegar than sugar when I write about it. Why is that? Maybe because I want to convey the seriousness of the situation we’re in? Maybe because I enjoy writing angry? Maybe I’m just a grumpy old man — who knows. Tell you what: I accept your challenge. Today I am going to write the happiest article you will ever read about design ethics.

I love design

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Mike Monteiro
Modus
Writer for

English is my second language. You were my first.