The Golden Rule of Being a Contractor

The fallacy that makes us bad at time estimates and how to fix it

Jeff Davidson
Modus
Published in
6 min readJan 16, 2019

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The Death of Marat is an unfinished (speculated) 1793 painting by Jacques-Louis David. Source

TThere is one thing that all contractors (especially new ones) are very bad at. It’s one of the most challenging things to do properly, and the error is committed by both individuals and monolithic institutions — always and probably forever. Contractors are notorious for underestimating the…

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Jeff Davidson
Modus
Writer for

I help companies convert and retain more users · Get free design + strategy lessons on my site: http://jeffdavidsondesign.com/