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Why You Should Wow Them at the End

Designing experiences with a positive ending boosts user perception and referrals

Illustration: Jeff Davidson Design

WWhat does a free toothbrush, the fastest sprinter in a relay race, and the sweetest dish on the menu all have in common? They all happen at the end of an experience.




Helping designers thrive. A Medium publication about UX/UI design.

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Jeff Davidson

Jeff Davidson

I help companies convert and retain more users · Get free design + strategy lessons on my site:

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