The Best Designers Are Both Creators and Curators
How to find the perfect balance of new and old, according to your strengths
As designers — whether it’s UX, interactive, branding, or graphic—we think of ourselves as creators. We’re proud to be makers, not just consumers. We take a blank canvas with a set of initial constraints and bring fresh ideas to life. We’re happiest when we’re making new things.
But take a moment to think about the work you’ve done this past year. How much of it is really new?
How often do you fall back into reusing tried and true patterns rather than exploring innovative solutions?
How often has your work been influenced by a collection of all the best ideas you’ve seen elsewhere (sometimes subconsciously), with few truly original concepts of your own?
Don’t fret. We’re all like that. It turns out that a huge part of design is just effective curation.
You’re a curator
You’re a curator when you search your library of fonts to find just the right typeface for a new brand. Even a type designer rarely creates original work — most new typefaces involve rehashing inspirational forms from the past.
