Test Early, Test Often

How to take better advantage of your most valuable resource: users

Brian McKenna
Jun 24, 2019 · 5 min read
Photo: Paper Boat Creative/Getty Images

key hallmark of user experience design is talking with users and aligning with their goals and needs. Most of the focus, however, is in two key phases: conversations up front to discover product needs (discovery and generative research) and another round once a concept has been laid out (usability testing)…