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How to Start a Successful Design Studio
Thoughts on the second first year of Goodmaker
Written by Laurel Hechanova and Patrick DiMichele
It’s daunting to go out on your own but, as we’ve found over the past year, it can be pretty great. We generally make our own schedules, work with good people (including each other), pick which projects we want to take on, and have plenty of time left over for life outside of Goodmaker.
On days when it’s going really well, we’ll ask ourselves why we didn’t take the plunge years ago. Then we remember that we did. About six years ago. And it didn’t work out.
So, what changed?
We’re committed
In the first incarnation of Goodmaker, Patrick tried to balance starting a studio while holding down a totally different full-time job. Laurel had a steady stream of freelance design work coming her way that kept her pretty busy. This often meant that building our business came second work-wise. Or third. Or not at all for a few weeks at a time. It was hard to make client work happen because of scheduling conflicts, and it was hard to make self-initiated work happen because of scarce time, creative energy, and brain power.
With Goodmaker 2.0, it’s different. This business is the primary source of income…
