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Why Personas Aren’t Just an Exercise in Make Believe

Personas are an excellent tool when they’re based on actual research

Photo: Malte Mueller/Getty Images

EEver since Alan Cooper’s 1999 book The Inmates Are Running The Asylum was published, everyone is mad for personas. They’ve permeated the highest and deepest levels of organizations, and have become a standard interaction design tool. Whole projects are now built…




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Dan Saffer

Dan Saffer

Designer. Product Leader. Author.

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