Published in

Modus

Nov 15, 2019

5 min read

Why Personas Aren’t Just an Exercise in Make Believe

Personas are an excellent tool when they’re based on actual research

Photo: Malte Mueller/Getty Images

Ever since Alan Cooper’s 1999 book The Inmates Are Running The Asylum was published, everyone is mad for personas. They’ve permeated the highest and deepest levels of organizations, and have become a standard interaction design tool. Whole projects are now built…

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