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The 80/20 Rule: More Bang for Your UX Research Buck

A fast, powerful way to find your product’s biggest issues

Photo: zakokor/Getty Images

LLong, long ago, in the year 2013, I stumbled across an article by Jeff Sauro on the 80/20 rule. After reading his description of conducting Pareto Principle–based user research, I had an epiphany: I realized that I could modify what he was doing to obtain data that my…

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Jennifer Aldrich

Jennifer Aldrich

Sr UX Writer @ Rocket Mortgage (Opinions are my own ❤) © 2014–2022) Jennifer Aldrich