Design Is (Not) Just Making It Up

Three mindsets to embrace the uncertainty of the design process

Dan Brown
Dan Brown
May 22, 2019 · 6 min read
Credit: Nanette Hoogslag/Getty Images

hat’s how some people describe the design process. I get it: Running a design project involves answering the question “Now what?” over and over again. Our process isn’t so much a series of well-defined steps as it is knowing how to make an informed decision at each juncture.