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Design Is (Not) Just Making It Up

Three mindsets to embrace the uncertainty of the design process

Credit: Nanette Hoogslag/Getty Images

TThat’s how some people describe the design process. I get it: Running a design project involves answering the question “Now what?” over and over again. Our process isn’t so much a series of well-defined steps as it is knowing how to make an informed decision at each juncture.




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Dan Brown

Dan Brown

Designer • Co-founder of @eightshapes • Author of 3 books on UX • • Board gamer • Family cook

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