Invisible User Goals

If you’re only supporting the most obvious user goals, you’re missing something

Brian McKenna
May 20, 2019 · 6 min read
Photo: CarmenMurillo/Getty Images

the first project at my first job, I was brought in to contribute to the redesign of a command and control center for the military (I won’t get into specifics about which one or for what; that’s largely irrelevant here). To start the project, the team did a lot of research to understand the…