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Invisible User Goals

If you’re only supporting the most obvious user goals, you’re missing something

Photo: CarmenMurillo/Getty Images

InIn the first project at my first job, I was brought in to contribute to the redesign of a command and control center for the military (I won’t get into specifics about which one or for what; that’s largely irrelevant here). To start the project, the team did a lot of research to understand the…

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Brian McKenna

Brian McKenna

Designer. Customer Experience Director. Been at this for 15 years. Live in Pittsburgh, but will always be a Chicago guy. Go Cubs! On twitter: @bkenna1

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