Human-Centered Design Dies at Launch

Bad things happen as we stop solving people problems and start solving business problems

Jesse Weaver
Jul 31, 2019 · 9 min read
Photo: Juj Winn/Getty Images

sk a designer who the most important stakeholder in their design process is and they will dutifully answer “the user.” It’s been drilled into us that our job is to represent the people who will use our products. We “empathize” with them and put their…