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How You Define Success Is Hurting Your Users

Your measure of success should focus on users, not the business

Photo: Frank Busch via Unsplash

TThe process of user-centered design focuses a lot of attention on finding the right problem. There are many tools and processes that can be used to suss out user needs and motivations and boil it all down into clearly defined problems to be solved. But with all these tools at our…




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Jesse Weaver

Jesse Weaver

My newsletter: | Director of Entrepreneurial Design @cmci_studio | Founder @ Design Like You Mean It

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