How to Not Suck at Color

Armed with a few simple techniques, you can stop making people’s eyes bleed

Greg Gunn
Modus
Published in
9 min readMay 15, 2019

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Photo: PM Images/Getty Images

IfIf you took any kind of art class growing up, chances are your instructor mentioned the term “color theory.” And that was probably the last time you gave that term any kind of thought. Which explains why a lot of us make arbitrary decisions about color.

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Greg Gunn
Modus
Writer for

Creative Director that draws a lot. Get weekly email stories from me — https://www.ggunn.com/newsletter