How to Create Design Principles You’ll Actually Use

Everyone on your team should have the same definition of ‘great’

Jason Marder
Modus

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YYour design team is growing. Fast. Everyone is moving in different directions. Nobody is using the same design tool. Nobody is using the same icon file. They’re not even using the same hex codes. It’s the Wild West out here. And everyone is wearing Warby Parkers.

Maybe this sounds familiar to you. If it doesn’t, it might soon. As we know at Gusto, growing design teams are really hard to keep in sync. You know what they say… mo’ pixels, mo’ problems.

Every design team knows they need design principles, but making them useful is really hard to do. So they often end up like that old iPhone that you refuse to throw out because maybe you’ll use it as an iPod someday, or maybe your mom will need it or something. The days pass and it remains useless, just taking up space.

Well, you know what? It doesn’t have to be that way. I’m going to show you how to make design principles with lasting power.

Every design team knows they need design principles, but making them useful is really hard to do.

Gusto: please report to the “principle’s” office

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Jason Marder
Modus
Writer for

Design @ Stripe. Previously redesigned Gusto. Life enthusiast. Lover of all things delicious. www.jasonmarder.com